The Arthur W. Page Center is strengthening the role of ethics education in communications classrooms by offering free online modules that cover a variety of ethical issues within the public relations industry. We recruited scholars to build modules that can be easily incorporated into new and existing classroom curricula. The in-depth lessons supplement courses with important insights from communications experts. Professors and instructors teaching any level of strategic communications courses are encouraged to use some or all of the modules.
Content is standardized so students can seamlessly move from one module to another and gain vital understanding of different topics. Each module is split into two lessons, which culminate with quizzes. Lessons are interactive and feature videos and informational graphics. Students can chronicle their progress through the modules via their dashboard. They will receive a certificate when a module is completed. Students need a 80% or higher on both lesson quizzes to earn the module certificate. When students successfully finish a module, they will be given the option to save or print a certificate, as well as notify their instructors that they have completed the module.
Review the modules available
Choose the module(s) you want to include in your class(es)
Share the module link with your students and ask them to register
Instructor Resources: Ethics Modules
Introduction to Public Relations Ethics
Core Ethical Principles
Professional Codes of Ethics
Ethical Decision Making
Digital Ethics
Ethics in a Global Context
Transparency
Corporate Social Responsibility
Ethics in Crisis Management
Introduction to Diversity in Public Relations
Media Framing and Ethics
Ethical Implications of Fake News for PR Professionals