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Introduction to Public Relations Ethics

MODULE 1

Ethics are the foundation from which effective public relations is practiced. While ethics is a topic often discussed, there can be fundamental misunderstandings about what ethics actually are, how they integrate with the profession, and the role ethics play in everyday activities of professionals.

This module created by Dr. Carolyn Kim of Biola University addresses those key questions over the course of two lessons:

  1. Understanding Ethics & The Profession
  2. Ethics, Trust & Decision Making
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