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Ethics in a Global Context

MODULE 6

This module explores how ethical theories apply to global public relations practice. Students will examine whether a universal standard of ethics can guide professionals worldwide or if ethical practices should instead reflect the unique social, cultural, economic, and political contexts of each country. Through case studies and analysis, learners will evaluate different organizational approaches to ethical decision-making across borders and assess the benefits and challenges of adopting global ethical standards.

This module created by Dr. Lisa Tam of Queensland University of Technology consists of two lessons:

  1. Theoretical Approaches to Ethics in a Global Context
  2. Applied Practices of Ethics in a Global Context