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Digital Media Activism

ACTIVISM MODULE 2

This module explores how digital media shapes modern activism and advocacy, emphasizing the strategic, ethical, and organizational considerations required for effective campaigns. Students will learn how digital platforms have transformed communication, audience engagement, and message delivery, and how intentional planning and collaboration are key to successful digital media activism. Through case studies and practical exercises, the module introduces a four-step framework for developing campaigns and examines how brands use digital tools for policy advocacy. By analyzing real-world examples and ethical challenges, students gain the knowledge and skills to design responsible, impactful digital advocacy strategies.

This module created by Dr. Alison Novak of Rowan University consists of two lessons:

  1. What is Digital Media Activism?
  2. Policy Advocacy Through Digital Media
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