Stylized business man standing at entrance to a labyrinth, as seen from above.

Core Ethical Principles

MODULE 2

A true profession never seeks to become an unethical profession. Rather the drift toward unethical practice is incremental, almost invisible unless its professionals are minding the gap between foundational ethical principles and professional practice.

This module created by Dr. Christine M. Kleinmann of Belmont University helps current and aspiring public relations professionals to “mind this ethical gap” and become ethically literate. To do so, this module establishes the importance of values in ethics and introduces four ethical orientations that drive behavior. Once these principles are introduced, the module offers ethical tests that practitioners can use to guide ethical practice. By embracing the ethical principles discussed here, professionals can become ethically literate and ensure the ethical practice of public relations.

Lessons:

  1. Mind the Gap: Key Ethical Principles for Ethical Literacy in Public Relations
  2. Reaching Ethical Maturity: The Ethical Development of Public Relations Practice
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